There’s a reason why the NFL doesn’t pay artists to perform at their Super Bowl halftime shows. They don’t need to! The amount of publicity and fanfare that comes as a result is payment enough. Madonna is just the latest example.

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“Give Me All Your Luvin'” is the first single off Madonna’s upcoming album, MDNA, and it’s off to a terrific start.

112.6 million viewers tuned in to watch Madge’s halftime performance in what was the most watched Super Bowl in history. As a result, the first single has climbed all the way to #1 on the iTunes charts in 50 countries!

Madonna’s halftime show drew 4 million more viewers compared to last year’s and surpassed Michael Jackson’s 1993 performance as the most watched halftime show in Super Bowl history.

In case you missed it here it is:


After the show, Madonna announced her world tour which includes a stop in Boston in the fall!

MDNA will be released on March 26.


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