On this day in 1965, Bob Dylan released the single “Subterranean Homesick Blues” in the U.S. The song was noted for its innovative promo video, a seminal creation in the history of music marketing and one of the progenitors for the modern music video.
It was Bob’s idea to stand there and hold cue cards containing certain words within the lyrics, while furiously throwing them away on each successive word.
Few videos of its kind, if any, had ever been created specifically for a single or album. The video helped “Subterranean Homesick Blues” and the Bringing it All Back Home album become Dylan’s first top-40 hit when it peaked at #39.
Below is a clip of the video with commentary from a recent documentary about Dylan. Check out an influential piece of rock n’ roll history!